All Services

Performance Creative

Creative and Message Strategy
Creative Development
- Performance Video Production
  - DRTV
  - Connected TV (CTV/OTT)
  - Online Video (OLV)
  - Digital Video
- Digital Assets & Campaigns
  - Messaging & Copy (e.g. SEM and text-based media)
  - Social (e.g. Meta, LinkedIn, TikTok)
  - Display & Retargeting
  - DOOH
  - Contextual
- Audio & Radio Assets
  - Terrestrial & Digital Radio
  - Podcasts
User Experience Design, Development & Optimization
- Journey Messaging
- Landing Page Development & Testing
- Call Center Scripting & Messaging
Creative Testing & Optimization
- Message and Creative Test Planning & Execution
- Existing Asset Optimization
- Dynamic Creative Optimization (DCO)

Performance Media

Brand and Performance Planning, Activation & Optimization
- Cross-Channel Strategy & Integration
- Revenue/ROI Center Planning & Measurement
- Brand Integration and Performance Planning & Buying
TV/Video Media
- Linear/Traditional TV Media
- OTT (Over the Top) TV Media
- CTV (Connected TV) Media
- OLV (Online Video) Media
- Social & In Stream Video Media
- Programmatic Video Media
Digital Media
- Paid Search
- Paid Social
- SEM/PPC
- Display
- Podcasts
- Programmatic
- Contextual
- SEO
- CRM
Audio & Out of Home
- Out of Home
- Digital Out of Home
- Podcast/App Radio
- Traditional Radio

Performance Analytics

Data Integration & Strategy
Measurement Planning & Reporting
- Performance Reporting & Dashboards
- Multichannel Outcome Measurement
- Call Center, CRM & Retail Measurement
Performance Media and Creative Test Design & Analysis
Planning & Attribution
- Attribution Modeling & Analysis
- Media Mix Modeling
- Predictive Scenario Planning

Strategy & Delivery

Journey Planning & Mapping
- Audience Segmentation Planning
- Competitive & Marketplace Analysis
Measurement Plan Activation & Deployment
Integrated Media Strategy & Planning
Marketing Operations & Project Management

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