Associate Director, Performance Analytics

Role

This is a full-time employee position of Associate Director, Performance Analytics in our Chicago office. This role directly reports to the VP, Performance Analytics and works closely with them to steer GainShare's strategic vision in data-driven marketing performance solutions. Our mission is to amplify our agency’s dominance in the ever-evolving data-driven performance marketing landscape.

The Performance Analytics team collaborates with both our Toronto and Chicago cross-functional marketing teams, ensuring alignment in offering top-tier services to our North American client base. The role is pivotal in shaping broader integrated media and marketing strategies, partnering across Media – Account – Operations – Creative teams, and fostering direct relationships with Clients.

A hallmark of this role is the ability to envision, communicate, and ensure execution of data-driven strategies that generate actionable insights for internal & client stakeholders.

Type of Person We’re Looking For:

• Visionary Leader – Provides direction and inspiration to the analytics team, setting the strategic agenda and fostering a high-performance culture
• Expert Analyst – Deep expertise in utilizing complex data to drive decision-making and business improvements
• Effective Communicator – Excels in presenting strategic insights to senior stakeholders and clients
• Proactive Innovator – Anticipates industry shifts and aligns the analytics strategy accordingly
• Results-Oriented – Focuses on delivering measurable outcomes through analytical excellence

Core Responsibilities

• Define and implement the department’s strategic vision in collaboration with senior leadership.
• Lead the analytics team, encouraging innovative approaches to data analysis and insight generation.
• Develop key performance indicators and metrics that align with client business objectives.
• Forge strong relationships with internal teams and clients to ensure alignment on analytics-driven strategies.
• Oversee the integration of new technologies and methodologies to keep ahead of market trends.

Required Experience

• University degree or college graduate in Business, Marketing, Computer Science, related quantitative discipline, or the equivalent hands-on experience in Marketing or Marketing Analytics fields
• 7+ years of experience working with data, reporting and analysis in a quantitative business environment
• Mastery of Microsoft Excel and experience with data visualization tools such as Tableau
• Fluent in English, both written and verbal, with exceptional presentation skills
• In-depth familiarity with digital advertising platforms and ad servers such as Facebook, Google Ads, DV360, and Campaign Manager

Additional Qualifications

• Demonstrated ability to lead large teams and projects in a fast-paced environment
• Strategic thinker with a track record of operational excellence

Additional Information

• This position reports directly to the VP, Performance Analytics
• A dynamic work environment that encourages and rewards innovation and excellence
• Work hours are 9am to 5pm CST.
• Salary: competitive salary negotiable
• Start date is immediate.
• GainShare Performance Marketing is dedicated to fostering an inclusive, equitable, and diverse environment. We are committed to providing equal opportunities for persons with disabilities. Accommodations are available at all stages of the recruitment process, upon request.

GainShare Performance Analytics Services

Data is at the heart of everything we do. Our results guarantee promise to our clients is powered by our trademarked GainShare Performance Cloud that combines decades of experience running thousands of successful performance marketing campaigns with the power of AI to translate data into action.

The development of the GainShare Performance Cloud means we can absorb almost any data stream and, through a series of algorithms, predict an outcome that serves as the foundation to guide the media planning, buying and optimization process.

Our Performance Analytics services include:

• Digital & TV Attribution
• Test Strategy & Experiment Design
• Predictive Modeling
• Data Visualization & Insights