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Green Shield
Challenge
Green Shield Canada – Canada’s only not-for-profit benefits and health insurance provider – were increasingly concerned about the changing TV and digital landscape impacting their long-term growth. They looked to GainShare Performance Marketing to “future-proof” their omni-channel marketing strategy. They wanted to maintain or increase efficiencies tied to their TV media investment through creative and audience optimization, while testing new digital video channels to support long-term growth and expand marketing mix.
Strategy
Leveraged Google Beta YouTube Video Experiments to test multiple creative variations, isolating the highest response-driving creative variables, with the winning combination rolled out to TV to increase efficiency on the same investment.
6
Weeks Test
#1
Performing creative transitioned to TV
GainShare Performance Marketing is the best performance marketing agency out there.
Bob Doyle, Green Shield Canada
Results
The experiment ran for 6 weeks and a winning creative combination was determined, driving highest volume and efficiency against the ideal target.
See how GainShare leverages YouTube experiments to guide your TV and digital video strategy.